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  • Writer's pictureIndy Sandhu

Leveraging Conversational Search in Product Development

The complexity of today's digital landscape is hard to navigate
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In today's fast-paced digital landscape, user experience reigns supreme. As Product Managers, we understand the critical role that seamless interactions play in keeping users engaged and satisfied. Enter conversational search engines powered by Generative Artificial Intelligence and Large Language Models (LLM) – a game-changer in enhancing user experience like never before.

Traditional keyword search methods often leave users frustrated with their inability to accurately articulate their queries. However, with a conversational search experience, utilising natural language processing, consumers can engage in 2-way conversations, with the AI engine able to ask clarifying questions until it has understood the user's intent. This makes the process intuitive and effortless, allowing the systems to more accurately understand what the individual actually wants and hence increasing the likelihood of exactly matching the user's specific needs. Imagine a user being able to simply describe what they're looking for in plain language, and the system delivering precise results – that's the power of conversational search.

At ConnectingYouNow (CYN), we're harnessing the potential of Generative AI and vector databases to revolutionise the way users discover information. Our innovative approach not only understands the context of user queries but we also learn and adapt to individual's preferences over time, delivering increasingly personalised results.

How does this Translate to Product Development?

The theory sounds good, but what does it mean to you? this next sections starts to explain how Product Managers should start looking at problems differently in order to provide your users with the main benefits of Conversational Search.

How does Conversational Search Enhance User Engagement?

By integrating conversational search into your product, you're creating a more engaging experience for users. Whether they're searching for products, services, or information, the ability to converse naturally with your platform keeps them hooked and coming back for more.

From Keyword to Conversation: Improved Product Discovery and Navigation

Search boxes and seemingly increasingly more complex faceted features often require users to navigate through layers of menus and filters to find what they're looking for. Most online businesses make mistake of thinking that their visitors are experts on their user interface, providing a dazzling array of features through complex interactions. The use of AI driven Conversational search simplifies this process by allowing users to express their intent in their own words, in plain English (or whatever is their native language), leading to faster and more accurate product discovery as well as simplifying product navigation.

Imagine being able to tell a product what you want to achieve and it then gets on and does it for you - no menus, no switches, no options, no problem!

Query Personalisation at Scale

With generative AI and vector databases, you can tailor search results to each user's preferences and past interactions. As users return and hold more and more conversations, your product can start to learn about not just their preferences but also their personality. You can then personalise not just results, but also the tone of voice and personality of the Artificial Intelligence engine when it is conversing with your customers.

This level of personalisation not only enhances the user experience but also increases the likelihood of conversion as users are presented with highly relevant content.

Data-Driven Insights

By analysing the interactions between users and your conversational search system, you gain valuable insights into user behaviour and preferences. These insights can inform product decisions, marketing strategies, and overall business growth.

Imagine being able to learn from every individual interaction with your Customer Services organisation, knowing what challenges your customers are facing and the responses that generate the happiest customers - now that's a real game changer in for customer satisfaction.

Next Generation User Experience: AI Driven Voice Interaction

Why are we still constrained by keyboards, even interactions on mobile devices are still driven by keyboard input. Voice interaction is a much more natural form of human interaction and hence is best suited to collect accurate information, really understanding user's intent. Switching to a conversational interface and modern natural language processing can simply provide speech to text functionality, providing consumers with voice search; allowing them to talk to your system and for it to speak back. Not only does this open up many more options in user experience design but it immediately makes your product more accessible for users who are not comfortable using a keyboard.

Conclusion 

Incorporating conversational search powered by Artificial Intelligence into your product not only help provide your users with the best possible experience but it also drives business success. At ConnectingYouNow, we're passionate about helping businesses leverage the latest advancements in AI to stay ahead of the curve. Join us in redefining the future of product development through conversational search.

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