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  • Writer's pictureJora Gill

How AI Works and How Can We Stop it From Going Wrong?

What is AI and how does it work

Artificial intelligence (AI) has rapidly become an integral part of our everyday lives, revolutionising various industries and shaping the way we interact with technology. From voice assistants like Siri and Alexa to self driving cars, AI is playing a pivotal role in automating processes, analysing data, and making intelligent decisions. While the potential of AI is undeniably immense, there are also concerns about its unintended consequences and potential risks. In this blog, we will delve into the mechanics of AI, its evolution, different types, and its significance in today's world. We will also address the ethical concerns surrounding AI and discuss how we can harness its potential while mitigating its risks.

Understanding Artificial Intelligence (AI)

Artificial Intelligence refers to the ability of machines to simulate human intelligence and perform tasks that would typically require human intelligence. It involves developing computer programs that can analyse, learn, and make decisions based on data, patterns, and algorithms. AI technology has evolved significantly over the years and now has the potential to transform business processes, automate repetitive tasks, and drive innovation across many industries.

The Evolution of AI: From Science Fiction to ChatGPT

Artificial intelligence (AI) has evolved significantly since its inception in the 1950s, with pioneers like Alan Turing and John McCarthy laying the foundations for machine intelligence and computer-based learning. The development of artificial neural networks and the processing power of computers fuelled further advancements in AI technology. IBM's Deep Blue, which defeated chess grandmaster Garry Kasparov in 1997, demonstrated the potential of AI in complex tasks. The fundamentals of the technology have not changed drastically, only the volume of data available and the computing power to process it are now allowing real world applications rather than just controlled lab experiments.

As Artificial Intelligence progressed, researchers realised the importance of historical data in training AI systems, providing them with a broad range of information from which to draw patterns and trends; the most essential element on which intelligent decisions are based. This historical data, combined with advanced deep learning algorithms, has led to applications like natural language processing, image recognition, and predictive analytics.

The Significance of AI in Today's World

The technology is reshaping the way businesses operate and make decisions, providing valuable insights, automating tasks, and enabling businesses to gain a competitive advantage. The use of AI in lead generation, data analytics, and personalised customer and employee experiences has opened up new business opportunities, enabling organisations to optimise their operations and better serve their customers.

The role of AI goes beyond specific industries, with its technology being integrated into various aspects of our lives, including social media, chatbots and smart assistants. It has also become an essential tool for marketers, researchers, and decision-makers, helping them make data-driven decisions and uncover valuable insights from large amounts of data.

Given the important role that AI technology is playing in today's world, including its impact on stock markets, trade between super powers and even military events, it is crucial to ensure its responsible and ethical use.

The Mechanics: How AI Works

While a growing number of tools are doing a good job of making AI into more of a black box, it is still important to understand how AI works. The mechanics of AI involve various processes, technologies, and algorithms that enable machines to learn, reason, and make intelligent decisions. At the core of AI is machine learning, a subset of AI that focuses on training machines to perform tasks based on data, patterns, and models. As the hype around AI has accelerated, vendors have been scrambling to promote how their products and services use it. Machine learning uses training data to create algorithms that can recognise patterns, make predictions, and improve performance over time.

In addition to machine learning, AI technology leverages neural networks and deep learning algorithms to process complex data, recognise images, and understand natural language.

Large Language Models (LLMs) are a type of AI model built through Machine Learning by processing vast amounts of data across many dimensions. These technologies enable machines to analyse and interpret data, perform speech recognition, and even generate human-like responses.

Machine Learning Tech: Data to Drive the Algorithms

No discussion of how AI works is complete without mention of Machine Learning (ML), the technology that enables training machines to make decisions based on data. It involves creating models and algorithms that analyse training data, recognise patterns, make connections within the data and to rapidly adapt as new data is added. The quality and diversity of training data are essential for the performance and accuracy of machine learning models. Predictive analytics is a primary application of machine learning, particularly in finance, where it helps identify risks, detect fraud, and optimise investment strategies. The use of new data allows models to continuously learn and adapt, improving performance and accuracy over time.

The Role of Deep Learning

The next key components of how AI works are Neural Networks and Deep Learning are essential components of AI technology, enabling machines to process complex data, recognise images, understand natural language, and perform advanced tasks. OpenAI's GPT-3, a large language model, has revolutionised natural language processing, content generation, and human-machine interactions. However, the performance and accuracy of these models depend on the availability of high-quality and diverse training data. A comprehensive and representative dataset is essential for training neural networks and deep learning models, ensuring they can generalise well and make accurate predictions on new data. As neural network technology advances, new opportunities arise in computer vision, natural language processing, and data analysis.

The Different Types and Levels of AI

Artificial intelligence is divided into narrow and general types, each with specific tasks and capabilities. Level 1 AI follows predefined instructions, while advanced Level 5 AI possesses human-like cognitive abilities. Understanding these distinctions is crucial for effectively implementing AI technologies in various fields, including natural language processing, generative AI, data sets, and marketing strategies.

Recognising the Limitations and Risks of AI

While AI technology holds immense potential, it is important to recognise its limitations and the risks associated with its use. Understanding these limitations and risks is crucial for responsible and ethical development, deployment, and regulation of AI systems.

Instances of AI Failures and Unintended Harm

Instances of failures and unintended consequences can be observed in various scenarios, they are not just the stuff of science fiction. The risks associated with facial recognition technology vividly highlight AI's dark side. Major tech players like Google and Microsoft have faced their own set of challenges in AI technology, bringing to light the complexities involved. Additionally, Amazon's AI technology has shed light on the challenges faced by the workforce and AI hiring decisions. Certainly for the time being, it is vital that all business processes maintain a degree of human intervention to act as a safety net.

AI From Healthcare to Finance: Boon or Bane?

Artificial Intelligence has, and continues to, significantly transformed the healthcare industry by providing medical data analysis, personalised treatment, automated diagnosis, predictive analytics, and clinical trial optimisation. However, concerns about privacy, ethics, and job displacement persist.

AI is crucial in financial services for risk assessment, fraud detection, and customer service optimisation. The misuse of generative AI and natural language processing (NLP) raises questions about privacy and security.

In 2023, marketers were cautioned about the ethical implications of using NLP-powered bots to manipulate consumer behaviour, raising questions about the potential misuse of AI in healthcare and financial services.

Debating the Ethical Use of AI

The ethical use of AI revolves around transparency, accountability, fairness, and social impact. Up to now, the lack of scrutiny in this area is a key factor in why ai is dangerous in many peoples minds. Emphasising these aspects is crucial in ensuring the ethical deployment of artificial intelligence. Whether it's about the data set, generative AI like natural language processing bots, or other types of AI, the ethical considerations remain consistent. Without transparency, accountability, fairness, and a clear understanding of social impact, the use of AI raises ethical concerns in various fields.

The Debate Around AI Regulation

The debate on regulation revolves around ethical use, societal impact, and prevention of misuse. Advocates for transparent AI algorithms and frameworks argue against overregulation for fear it could stifle innovation. Concerns about biased data sets and comprehensive laws for generative AI and NLP bots are also raised. Governments and organisations are negotiating regulations to balance oversight and technological advancement. The EU introduced the "AI Act" in April 2021, but it has not yet been passed.

Balancing Innovation with Guardrails: A Tricky Line to Walk

Navigating the delicate balance between fostering new business opportunities and mitigating risks is crucial. It's essential to strike a balance between innovation and guardrails to leverage new business opportunities while considering associated risks for when AI goes wrong.

Governance: Who Should be in Charge?

Effective AI governance demands collaboration among policymakers, industry leaders, and technology experts. Clear regulations, policies, and guidelines are crucial for responsible governance. Ethical, social, and legal implications must be considered. Transparency and accountability are key. Regular audits and assessments will be required to ensure adherence to standards, but what those standards are is still some way off.


AI has the potential to revolutionise industries and improve lives, but it's essential to acknowledge its limitations and mitigate its risks. Ethical concerns must be addressed, and a balance must be struck between innovation and regulation. Stakeholders must collaborate to develop guidelines and policies for responsible AI use. It's our collective responsibility to shape the future of AI, harness its potential, and protect against unintended consequences. We should embrace AI's possibilities while being mindful of challenges and taking proactive steps to address them.


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